Photo of a smartphone screen

A quick online search of the word ‘dilemma’ returns definitions such as…

A situation that requires a choice between options that are or seem equally unfavourable or unsatisfactory.

A problem that seems to defy a satisfactory solution.

An argument that presents two alternatives, each of which has the same consequence.

Countless commentaries and opinions have been written in response to the Netflix documentary ‘The Social Dilemma‘. It provides a hard-hitting insight into the psychological, physiological, social and cultural impacts of social media and big tech businesses.

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As a parent of young children, I’m especially drawn to the whole area of ‘device-dependent living’ and how social media is radically influencing the way we think, behave and perceive the world around us.

It’s a dilemma that’s ultimately affecting us all, regardless of your personal relationship with social media. If you don’t sense the urgency, just watch the documentary and/or read the many studies in this area. 


My personal sense is we must explore and be willing to embrace a new way of connecting with others, away from advertising, algorithms and the incessant pursuit of data and revenues. A place where humanity is celebrated, not productised.

The real dilemma, perhaps, is how we rediscover our understanding of self — the battle for our humanity — through new ways of doing virtual community, built on trust and the acceptance we’re not actually ‘living our best life’ most of the time.

That sounds idealistic, but it has to start somewhere, right?


The easiest response would be to retreat, to go ‘off-grid’. But, where does that leave the younger generations, for whom the virtual world is increasingly, if not absolutely, unavoidable? We each have a responsibility to engage around this, even if it simply means seeking to understand a bit more, so we can act from a place of insight.

The pandemic

The past few months has seen a significant increase in people pondering the more fundamental questions of life — “Is this really it? What do I really want? Where do we go from here and what part can I play?”

People seem to have become more drawn to exploring areas of hope, kindness, listening and being less ‘me’ focussed. Maybe this is your experience, too?


Last week I posted about the area of self-acceptance. Accepting who we are, right now, with all our perceived imperfections, and showing up regardless — in boldness as our whole selves.

I talk a lot about the area of ‘hope over fear’ — asking myself and others how life might be different if our decisions were based on what we hope for, rather than what we fear.

This question is becoming a life-changer for me, in a few ways.

Firstly, it’s causing me to be brutally honest with myself about who I am, what drives and motivates me, and why I behave the way I do. Real change always begins with complete self-honesty.

It’s also prompting me to step out in hope, to “walk the talk”.

These, for me, are proving to be doorways towards an increase in mental and emotional health.

It’s the reason I’m launching MakeLifeClick next week.

A new conversation

Over the past year or so, I’ve daily asked myself “Tim, what do you hope for in life? How can you step out and play your part in the change we all so desperately need?”

MakeLifeClick is my response — an exploration and inquiry into a new way of doing online community, to help address the dilemma we all face.

Will it catch on? I have no idea. Its heartbeat will depend on all of us, collectively, who choose to step forward and be part of the conversation.

So — will you respond to the invitation of MakeLifeClick?

Get in touch?

Fancy a coffee and a chat about people, purpose, vision, business ideas/opportunities and perhaps even life in general? Drop me a message — you never know, we may have a few things in common…